Peculiarities of Movies' Promotion as Intangible Products Assignment

Peculiarities of Movies' Promotion as Intangible Products - Assignment Example Movies are deemed intangible or experiential because they appeal both to the senses and the emotions. Movies, unlike tangible products such as toothpaste, have experiential attributes like â€Å"the original movie’s storyline, its genre, and memorable scenes. These attributes are typically featured in movie trailers and television ads; hence, they should be relatively easy to recall. In contrast to physical goods, we suggest that experiential attributes such as the storyline and genre tend to satiate such that consumers prefer to experience something different in the sequel; hence, dissimilarity is preferred to similarity†   (Sanjay Sood). There are three studies completed in the research article to examine four hypotheses. If you were planning the marketing strategy of a sequel, which hypothesis would be the most interesting to you? Which study? Why? The most interesting fact for someone planning a marketing strategy is Hypothesis 2: There will be an interaction between naming strategy and order of presentation in sequel evaluations. Numbered extensions will be rated more favorably when the title is presented after the description that when the title is presented before the description. There will be no significant difference in sequel evaluations when a naming strategy is used. This hypothesis is highly confirmed by Study 2. The study has the following findings: The pattern of interactions between presentation order and naming strategy suggests that numbered-sequel evaluations involved a greater degree of assimilation, indicating a greater reliance on the original movie as a basis for evaluations. When the numbered title was shown after the sequel description, respondents took longer to evaluate the sequels, they recalled more about the sequels, and they evaluated the numbered sequels more favorably. On the other hand, Consistent with a more piecemeal processing strategy, named sequels took longer to evaluate, and recall of sequel information was higher relative to a numbered sequel   (Sanjay Sood).

Coverage Assignment Example | Topics and Well Written Essays - 250 words

Coverage - Assignment Example Little did Laing was sent to look for her. Bud a young teen sneezes and did not have a hand kerchief. Louis asks him to go and wash her face. Terrorists bumped in the dinner taking people in the dinner hostage. Sydney detects things are not right once she detects guys with machine guns. They hide with Laing where she appears to be Laing’s savior in a number of occasions. Louis decided to go and look for his daughter where he encounters with thugs and enters into a fight. He ended up being surviving gun wounds thanks to Sydney who called for Taffy to call the policemen (Thorp, 2012). COMMENTS: The script is not only quite scary but it possesses a number of essential teachings. Human consciousness is always live and right. Sydney was suspecting something bad was cooking since the beginning of the script. It is also evident that everyone no matter an adult or a child has the potential of saving people. Were it not Sydney who made efforts of contacting the police most probably the condition would become